“Paris Packaging Week embraces all profiles across the industry,” Josh Brooks

Premium Beauty News - Let’s start with the numbers. What will Paris Packaging Week look like this year?

Josh Brooks - We are hosting approximately 930 exhibitors, compared to 850 last year, representing nearly 10% growth. By sector, around 600 exhibitors will showcase at PCD, dedicated to perfume and cosmetics packaging; 150 at ADF, the international hub for aerosol and dispensing systems; and roughly 100 each at PLD and Packaging Première. Geographically, about 35% of exhibitors are from France, 45% from other European countries, and 25% from outside Europe.

We are aiming for 15,000 visitors this year, after welcoming nearly 12,600 visitors at the previous edition. The distribution should remain relatively stable: 45% of visitors from Paris, 25% from the rest of France, and 30% international.

Our growth strategies are clear: to strengthen our position in the luxury sector, particularly through Packaging Première, and to continue developing our international reach. Paris remains extremely attractive: for international visitors, coming to Paris for an event like this makes perfect sense.

Premium Beauty News - The show also aims to be a place for meeting and exchanging ideas…

Josh Brooks - Exactly. The strength of Paris Packaging Week lies in being both a networking and business event, a transactional event as well as a space for meetings and discussions.

We place a strong emphasis on inclusivity, the promotion of young talent, and creating a true gathering place for the entire packaging ecosystem. This is not a show reserved for experts — Paris Packaging Week welcomes all profiles within the industry. From micro-enterprises and SMEs to multinationals, from emerging talents to seasoned executives, everyone can find their place. Our location in Paris is a major asset: the show is easily accessible, and for international visitors, it offers a unique opportunity to combine business with discovery.

Premium Beauty News - This year, the show even kicks off before the official opening…

Josh Brooks - Indeed, we’re kicking off the event with a Gala Night at the Pavillon Vendôme, bringing together 300 to 400 attendees, primarily exhibitors and VIP guests. The evening has several goals: to open the show in style, announce the Award winners, and celebrate the 25th anniversary of PCD, launched in 2001. Set up as a cocktail reception, it’s designed to encourage networking and meaningful exchanges. The Award winners will then take centre stage at the show itself, with opportunities to present their innovations during roundtables.

Premium Beauty News - The show is still being held in Hall 1, but with a slightly different schedule.

Josh Brooks - Whether the show takes place at the end of January or the beginning of February makes little difference. This year, due to venue availability, the event is scheduled toward the end of the week. We have no particular concerns about Friday attendance: our audience is largely Parisian, and we’ve lined up numerous activities and key speakers to keep the day lively and engaging.

Premium Beauty News - How are you working on the visitor experience?

Josh Brooks - We’re improving the flow of visitors, with better crowd management. This year’s highlights include a brand-new Re-use & Refill area, the return of the Discovery Zone, a 25th-anniversary celebration at the Champagne Bar to close the first day, and the finale of the Emballé 5.0 competition on Friday morning.

Alongside the exhibition space, five stages will be dedicated to high-level conferences on new technologies, materials, AI-driven innovations, circularity, design, branding, and more.

Premium Beauty News - What do you think makes Paris Packaging Week so successful?

Josh Brooks - The show’s location remains its greatest asset. For Parisians, attending means a half- or full-day away from the office, without major logistical constraints or costs. At the same time, Paris is highly attractive for international visitors, adding an extra layer of appeal.

Another key strength lies in the synergies between sectors. The event brings together highly complementary worlds — aerosols, beauty, beverages, fragrance, and luxury — with many packaging engineers naturally moving between them.

We’ve also expanded the Full Service section within PCD, which now features 70 exhibitors—a notable increase. This year, we’re giving them greater visibility with enhanced signage, ensuring they stand out to visitors.

See you on February 5 and 6, 2026, at Paris Expo Porte de Versailles, Hall 1.