Mana Products, a beauty contract manufacturer based in Long Island City, New York, Meiyume, a one-stop shop partner providing packaging and retail solutions for the beauty industry, and RPG, a Manhattan-based designer of merchandising solutions, are joining forces to create a supply chain nucleus for the development, manufacturing and merchandising of end-to-end beauty solutions.

Global resources

Through the Vertical Beauty Alliance, the three partners will be able to leverage their collective experience, expertise, and resources.

The combined R&D innovation labs and manufacturing strength of all parties allows The Vertical Beauty Alliance to provide clients with quality mixing, filling and supply solutions in Europe, Asia, and America to ensure supply chain resilience as well as access to an extensive library of innovative formulas and finishes, including clean and vegan formulas,” explain the three partners in a statement.

With The Vertical Beauty Alliance, customers will have access to:

- Expertise in Formulation & Production of all four categories of beauty (color cosmetics, skincare, haircare and fragrance);
- A global footprint with six manufacturing facilities located on three continents;
- 9 Research & Development laboratories;
- 2 formula libraries with over 10,000 formulas;
- Retail and brand experiential design & manufacturing services for successful global retail activation across all channels.

Emerging and existing beauty brands will therefore have access to the global resources of the three partners for formulation, design, packaging, production, manufacturing and display.

To re-imagine turnkey products

The Alliance will also provide its customers with trend forecasts, in-store solutions, including displays, fixtures, retail environments, and data analytics. They intend to “re-imagine turnkey product development and customer experience where digital meets brick & mortar.