ELSI Beauty has secured funding from venture capital firm Sekhmet Ventures to develop a personalized product platform for consumers with sensitive skin. Founded by skin pharmacologist Dr. Elsa Jungman, ELSI Beauty aims to develop clean and gentle products for sensitive skins, with a specific focus on the microbiome.
ELSI Beauty’s personalized product platform will assess data on a customer’s skin profile, hormonal changes, and environment to create a tailored "subscription box" of products, including moisturizers and cleansers. Earlier this year, ELSI Beauty debuted its first product, a three-ingredient moisturizing and soothing face oil for normal-dry skin types.
"ELSI Beauty understands that the future of skincare is grounded in robust science, and that large portions of the beauty market - in this instance, customers with sensitive skin - still harbor significant unmet needs," said Barbara Paldus, Founding Partner, Sekhmet Ventures.