The ELSI startup aims to shake up the American Clean Beauty model – they recently won the French-American Entrepreneurship Award. “In the US, there is no dermocosmetics culture, like in France. So, we aim to help most consumers with a sensitive skin, because they feel a bit confused,” explains Elsa Jungman, the brand founder. Launched last May, the moisturizing serum composed of three ingredients meets the demand of a community the brand identified over a year on Instagram, and which already counts 10,000 followers. The product is available online and has already been ordered in over 40 States.
In return, the young entrepreneur collects consumers’ data to get as close as possible to their expectations and set up the second part of the project.
Following the model developed by Stitch Fix, a dynamic American startup which, every month, offers a range of clothing adapted to their subscribers’ tastes in a box, based on a questionnaire, ELSI aims to collect data based on their users’ feedback in order to offer skincare products adapted to sensitive skins and optimized depending on the issues, lifestyles, and seasons.
As a complement, the company aims to conduct investigations on the skin microbiome of its “love community” of volunteers across the country.
The startup has launched a fundraising campaign for its non-standard cosmetics model to develop over the next few months.