Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

ELSI revisits Clean Beauty with a personalized, microbiome-friendly solution

Founded exactly a year ago by Elsa Jungman, a French entrepreneur based in San Francisco, young brand ELSI targets sensitive skin issues, which concern 50% of the American population, but are still poorly addressed by the standard market offering. Elsa Jungman, PhD in Skin Pharmacology, defends the minimalist movement – less ingredients, more transparency – to preserve both the environment and the skin microbiome. Recently released, the first product of the range is a moisturizing serum, which only contains three ingredients. In the long run, the concept is aimed to offer a personalized solution based on a subscription system.

ELSI recently launched a moisturizing serum composed of three ingredients only

ELSI recently launched a moisturizing serum composed of three ingredients only

The ELSI startup aims to shake up the American Clean Beauty model – they recently won the French-American Entrepreneurship Award. “In the US, there is no dermocosmetics culture, like in France. So, we aim to help most consumers with a sensitive skin, because they feel a bit confused,” explains Elsa Jungman, the brand founder. Launched last May, the moisturizing serum composed of three ingredients meets the demand of a community the brand identified over a year on Instagram, and which already counts 10,000 followers. The product is available online and has already been ordered in over 40 States.

In return, the young entrepreneur collects consumers’ data to get as close as possible to their expectations and set up the second part of the project.

Elsa Jungman, founder of the ESLI Beauty brand

Elsa Jungman, founder of the ESLI Beauty brand

Following the model developed by Stitch Fix, a dynamic American startup which, every month, offers a range of clothing adapted to their subscribers’ tastes in a box, based on a questionnaire, ELSI aims to collect data based on their users’ feedback in order to offer skincare products adapted to sensitive skins and optimized depending on the issues, lifestyles, and seasons.

As a complement, the company aims to conduct investigations on the skin microbiome of its “love community” of volunteers across the country.

The startup has launched a fundraising campaign for its non-standard cosmetics model to develop over the next few months.

See online : www.elsibeauty.com

Kristel Milet

Portfolio

  • ELSI recently launched a moisturizing serum composed of three ingredients (...)
  • ELSI recently launched a moisturizing serum composed of three ingredients (...)
© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close