Beauty and wellness venture capital fund Sekhmet Ventures has formed a partnership with clean fragrance brand Heretic Parfum.
Based in Los Angeles, California, Heretic Parfum manufactures small-batch, artisanal, gender-neutral fragrances using only naturally-derived materials. The brand’s products feature no synthetic fragrances or aroma-chemicals, are paraben, phthalate, EDTA, and paraffin-free, as well as cruelty-free. The alcohol used in Heretic’s fragrances is derived from organic, non-GMO sugarcane.
"Heretic’s unique product line is ultra-clean and the company has a unique vision for fragrance, combining sensory aspects with transdermal delivery," commented Barbara Paldus, Founding Partner, Sekhmet Ventures.
Recently, Heretic launched Dirty Grass - the first CBD-based (Cannabidiol) fragrance. The substance, which is one of many compounds found in a cannabis plant, is the latest beauty and wellness craze to sweep North American and, to a lesser extent, European markets.
"The world-wide launch of Dirty Grass represents the ushering in of a new, natural-alternative category of functional fragrance that offers a dose of cannabidiol delivered transdermally", Barbara Paldus adds.
DIRTY GRASS from Heretic Parfum on Vimeo.
"Sekhmet Ventures has the resources, experience, and network we need to bring our products to a larger audience that’s seeking consciously designed products - and above all, all-natural ingredients that create unique fragrances without exposure to chemicals. We fully expect 2019 to mark the start of a positive, productive partnership for both Heretic and Sekhmet," said Douglas Little, Founder, Heretic Parfum.
