The Packaging of Perfume, Cosmetics & Design (PCD) trade fair will be doubled with an Italian edition next spring. The new a edition of PCD will take place in Milan on 24 - 26 May 2022, alongside the luxury packaging event Packaging Première.

PCD Milan will connect packaging specifiers and designers in the Italian and international perfume, cosmetics and personal care markets with packaging suppliers. According to Easyfairs, Milan is the ideal location as it is at the heart of Italy’s main industrial pole for cosmetic products, home to more than 500 businesses and a centre of international excellence in particular for makeup products.

Dual heritage

The launch of the event builds on the dual heritage of Packaging Première and PCD, both of which are part of Easyfairs’ international network of packaging events.

Packaging Première launched in 2017 and has quickly established itself as a reference event for the luxury products sector in Milan. It brings together packaging designers and developers for luxury products across all sectors – including fashion, watches and jewellery, perfume and cosmetics, fine food, wine and spirits and more – with the leading providers of packaging materials and products in the market. The event was acquired by Easyfairs in 2019.

PCD first launched in Paris in 2001 and is today trusted by packaging teams at the world’s top beauty brand owners to bring packaging inspiration and innovations to their products. The event offers a mix of cutting-edge products and suppliers, extensive networking opportunities and inspiring talks to help drive business and innovation in the beauty packaging sector. PCD joined the Easyfairs portfolio in 2016.