Global exhibition organiser Easyfairs has acquired a majority stake in Italian exhibition Packaging Première. Dedicated to designers and manufacturers of high-end and luxury packaging, Packaging Première has grown exponentially since its launch in 2017, with the third edition in 2019 boasting 242 exhibitors, 13,000 square metres and 6,700 visitors, and focuses on packaging for fashion & accessories, cosmetics, wines & spirits, fine foods and other luxury goods.
The acquisition marks Easyfairs’ first significant presence in the Italian market, which is a key territory for the luxury packaging market, complementing the ADF&PCD and PLD events in Paris, ADF&PCD in New York and the Luxury Packaging exhibition in London.
Indeed, Packaging Première is the 31st annual event in Easyfairs’ growing portfolio of packaging events across Europe and North America, with brands including Packaging Innovations, Luxury Packaging, Label&Print, Empack, ADF (Aerosol Dispensing Forum), PCD (Packaging of Perfume, Cosmetics & Design), PLD (Packaging of Premium & Luxury Drinks) and Pentawards.
Pier Paolo Ponchia, founder of Packaging Première, will remain directly involved with the event, on both strategic direction and implementation of that strategy. “The Easyfairs UK and global teams will work in partnership with Packaging Première’s existing management team, which retains a stake in the event, and maintain the team in Italy to work alongside Easyfairs’ wider packaging team in London to share expertise and competences to continue the exhibition’s already impressive growth,” said Easyfairs in a statement.
The next edition of Packaging Première will take place on 26-28 May 2020 in Milan, Italy.
