For the release of Pardes, its newest fragrance creation, Iconofly selected Coverpla to create the primary packaging for a limited-edition 15 ml edition.
Founded between Paris and New York, Iconofly has been creating projects at the crossroads of art, olfaction, and cultural history for nearly twenty years. With Pardes, developed by founder and artistic director Olivia Bransbourg together with perfumer and perfume historian Alexandre Helwani, the house extends its transdisciplinary exploration.
For this exclusive edition, Coverpla proposed its Tess refillable 15 ml bottle, complemented by the Passion cap in black-stained ash, a material whose origin and ethical sourcing resonate with the brand’s values. The cap’s color was precisely matched to the screen printing produced near Paris by Les Décors de la Seine. Aptar Beauty’s Precious pump was selected for its remarkable atomization finesse.
“We were seeking a partner capable not only of helping elaborate a limited edition, but also of understanding the narrative and emotional dimension of the project. Coverpla suggested the perfect combination with rigor, flexibility and elegance,” highlights Olivia Bransbourg.
