The manufacturer of dispensing technologies and formula dosing systems, has developed and patented a reloadable airless packaging solution for Clarins. The innovation earned a 2026 Dieline Awards win in the “Sustainable Design - Health, Body & Beauty” category for Clarins Total Eye Lift.
Formula protection
The custom airless packaging solution was designed to enhance formula protection, dispensing precision and consumer experience. It is built on Aptar Beauty’s Gaïa refillable airless technology.
The solution combines a premium metal outer casing with plastic reloads, designed to significantly reduce material usage while preserving a luxury look and feel, as well as the dosage precision. Its sleek, seamless design conceals technical components within the main casing, enabling refined, minimalist reloads.
This solution is protected by two Aptar patents – one covering the intuitive push-and-pull reload mechanism, inspired by a ballpoint pen, and another covering a double tamper seal system designed to help optimize formula protection and helping to prevent contamination.
According to Aptar Beauty, each reload purchased reduces the material impact of the packaging by 73% due to 50% less metal, 33% less plastic and 29% less cardboard used in the component compared to the previous Total Eye Lift packaging [1].
2026 Dieline Awards
The Clarins Total Eye Lift packaging solution has received industry recognition for its design, execution and innovation in 2025 with a Formes de Luxe Award in the Dispensing Category. Most recently, Aptar Beauty was awarded First Place at the 2026 Dieline Awards in the Sustainable Design – Health, Body & Beauty category, recognizing the innovation’s reloadable design, material efficiency and execution. The award was presented at the Luxe Pack New York trade show and evaluated across criteria including Creativity, Marketability, Innovation, Execution and On Pack Branding.
“This recognition reflects our dedication to advancing product circularity through refillable and recyclable solutions, developed in close partnership with customers who share our vision for sustainable innovation,” said Ryan Kenny, President of Aptar Beauty North America.
“These recognitions highlight the strength of our partnership with Clarins and our shared commitment to pushing the boundaries of packaging innovation,” added Xavier Joseph, Vice President, Global Marketing and Innovation, Aptar Beauty. “This project showcases how custom engineered, high performance solutions can deliver both sustainability features and premium value for our customers.”
