For the recent launch of French Cowboy fragrances, consultancy Anna Zini Fragrances & Cosmetics called on Coverpla for global primary packaging development: bottle, cap, pump and bespoke color solutions.
French Cowboy was created in Paris in 2025 by Givaudan perfumer Ashley Santiago and Adrien Ollat. The young brand, unveiled at the latest Paris Perfume Week, champions an original and radically accessible vision of perfumery while embracing the Haute Parfumerie codes.
The brand stands out for its co-creation approach, working with creatives from different sectors including art, dance and gastronomy. Pear Pavlova was born from a collaboration with contemporary dancer Allie Goodbun. Mezcal Chocolat was co-created with French chef Mathis Molinié.
Packaging and brand identity
To embody the creative identity of these two unisex fragrances, Coverpla selected its 100ml Destiny bottle, paired with the Gator cap a combination of pump and pump cover. Each bottle is decorated and each cap custom-colored by Coverpla, reflecting the brand’s vibrant palette and bold graphic aesthetic.
“French Cowboy demonstrates how the constraint of existing shapes can become an excellent driver of creativity. Starting with one of Coverpla’s signature products and thanks to a combination of mix & match, color and finishing, we created a strikingly differentiated product. Because the founders carried a clear vision, and because Coverpla was able to understand clearly and react fast, the project came together quite naturally: smoothly, quickly and in a spirit of collaboration,” comments Anna Zini, founder of Anna Zini Fragrances & Cosmetics.
“Coverpla was an important partner in the launch of French Cowboy. Its teams fully understood the challenges and demands of an ambitious young brand and accompanied it with true creative and industrial sensitivity,” highlight the two founders.
