At this year’s MakeUp in Paris tradeshow (June 20th-21st, 2019 at the Carrousel du Louvre, Paris), Chromavis will present Escape, a set of new make-up collections taking into consideration consumers’ desire to slow down, to take time for themselves and to examine in depth what the product contains.
This return to simplicity is made of strong attention to formulation in order “to guarantee top performance”, with “a careful selection of few and effective ingredients” and a strong natural orientation, in line with market demands and future trends. The Italian company also gave special attention to sensoriality, so as the make-up moment become an exceptional “me-moment”.
Chromavis has also revisited in a bobo-chic key the great classics of make-up that appeal to a very attentive consumer, who looks for sophistication and a very “Parisian” elegance in make-up. “Special effects are not missing, with textures that seem to come to life thanks to unexpected play of lights and shadows, kinetic surfaces, pastels that surprise with multi-reflective light points set on super-metallic bases,” states the company in a release.
Chromavis has around 1,000 employees, 10 production plants (7 in Europe, 1 in Ukraine, 1 in the USA and 1 in Brazil) and sales office in New York and Paris.