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Industry buzz

Arcade Beauty unveils the Azzaro Girl rollerball sample

Following the launch of the men’s fragrance Azzaro Wanted in 2016, Clarins has recently launched Azzaro Wanted Girl. For this newsworthy launch, the group has chosen an original, audacious and trendy sample: a rollerball ampoule (Seriplast) for an unexpected gesture.

A feminine and delicate gesture,” Nicolas Marion, International Marketing Manager - Clarins Fragrance Group, “It’s fun, girly and innovative… it’s Wanted !” Isabelle d’Aspe, International Marketing Director - Clarins Fragrance Group.

In partnership with Seriplast, Arcade Beauty offers an ampoule that, once broken, presents a rollerball for a precise and feminine gesture. Injected in PP, coloured by the powdery pink of the product, this new generation sample (1mL) with a dark silk- screen decor, is presented in a sachet at points of sale.

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