To mark 40 years of collaboration, Coverpla and Pochet du Courval unveiled a new standard bottle, Emeraude, at Paris Packaging Week — a name inspired by the emerald wedding anniversary.
In total, the turnkey packaging solutions specialist and the glassmaker co-created around twenty bottles, eleven of which are still in the catalogue.
The new bottle was designed based on an idea from Groupe Pochet with the creative connivance of Coverpla. “It is both esthetic and competitive, with a 50ml format that accounts for around 50% of market demand. It is easily combined with any cap design,” highlighted Coverpla.
At Paris Packaging Week, Pochet presented the new bottle and demonstrated its creative potential through the AI module integrated into its DesignToPack offering, enabling concepts to be instantly visualized during the development phase.
For its part, Coverpla highlighted Émeraude with a curated selection of mix-and-match options, including various cap designs, illustrating the wide range of distinctive looks the bottle can achieve.
“By creating Emeraude, the idea was not just to imagine a shape with a strong identity, but also a standard product that would be easy to produce and personalize, and that would complete our catalog and make a mark on the era,” said Benoit Rossi, director of industrial operations at Coverpla.
