The U.S. creator of full-service beauty solutions has introduced a lineup of sustainable turnkey and packaging collections during the MakeUp in New York tradeshow.
The NurtureVerse and MonoPump collections combine nature and technology to create new “Beauty with Purpose” concepts.
The NurtureVerse collection aims to address the rising demand for conscious lip care solutions. The range features multi-sensorial, versatile, and nurturing lip formulations paired with eco-friendly packaging designs. Formulas are infused with a blend of plant extract, botanical oils, vitamins, and peptides that help promote smooth and younger lips. They are featured in recycle-ready mono-material and refillable lipstick cases and lip gloss vials designed with molecular recycled technology. The collection also includes a pouch bag designed in natural and recycled hemp material.
The collection includes five six products: Omni Lip Cushion (an eco-conscious lipstick enriched with restorative skin ingredients), Lip Realm Moisturizing Lipstick (an eco-conscious lipstick with the comfort and feel of a hydrating balm), Metamorph Lip Shimmer (a versatile, eye-catching lipstick transformer designed with gel color technology), StarDust Topper Lip & Cheek (a transfer-free multi-use lip and cheek serum), Multiverse Lip Care (a primer and care lip care solution).
The MonoPump Airless collection features two versatile, eco-smart, and functional designs (Svelte and Largo) made entirely of 100% PP material parts. The Svelte collection features a packaging design in peach color and is available in 30 and 50 ml. The Largo collection features a compact design in green color available in 30, 50, 70, 100, and 120 ml.
