The full-service supplier of beauty products and packaging solutions has named veteran senior-level global marketing executive Musa Dias as its new Global Chief Marketing Officer.
In her new role, Musa will be responsible for driving future-focused innovation through WWP Beauty’s marketing, creative and innovations teams and initiatives globally. Her leadership is expected to bring forth continued growth for the company, with new innovations and inspiring product launches from every category of the WWP Beauty business including packaging, formulation and accessories. Additionally, Musa will be responsible for upholding the newly established WWP Beauty pillars which promises that the company will provide their customers service in partnership and future-focused innovation at the global scale.
Musa brings an extensive track record of driving and accelerating growth globally, both on the brand and supplier sides of the beauty industry, a multi-cultural background and a Luxury Brand Management MBA from ESSEC, France.
To WWP Beauty, Musa brings experience in marketing, product development and innovation across all beauty categories with a history of creating and launching new and award-winning product concepts.
“Musa’s marketing expertise and deep understanding for our products and customer needs makes her the perfect fit for the WWP Beauty company. We are confident that she will not only help grow the company and strengthen its position in the supplier space, but will also empower her employees and our customers through her leadership skills and new and strategic innovations,” said Josh Kirschbaum, CEO of WWP Beauty.