Leading full-service beauty supplier, WWP Beauty officially unveiled their new innovative brand early in 2021, complete with a new logo, new website and a redefined message and business outlook. In the face of the pandemic in 2020, the company experienced record growth and forged on towards building their new brand that is focused on delivering service in partnership, future-focused agility, and unparalleled global scale.

Constant innovation

The company’s full-service offering of formula, packaging and accessories, paired with their in-house manufacturing capabilities and global offices that span across North America, EMEA and APAC allow them to stand out as the source for everything beauty. This year they have been committed to launching future-focused innovation across every category of beauty, faster than ever before. Some new launches from this year include a Glass Skincare Line, Deodorant Collection (available in PCR), Mono-Material Jars, ColorVue Lipstick that uses 12% less plastic and reduces GHG emissions by up to 85%, a collection of refillable packs including a body stick, cheek stick and travel bottle, and their latest fragrance technology, Es•sence Powered by Scentinvent™ Technologies.

New fragrance technology

Es•sence is a future-focused fragrance formulation packaged in WWP Beauty’s new delivery systems that will revolutionize the category by offering never-before featured benefits with a new experience for the senses through color, scent and touch.

Unlike fragrances of the past that sit on a vanity or shelf, this new innovation is in an ultra-portable and convenient solid format that is ideal for on-the-go use. The innovative, clear, solid texture melts onto the skin with a velvety soft finish, and is enriched with skin-loving ingredients that offer hydration, soothing and antioxidant benefits. The proprietary formulation is the first solid fragrance format on the market to combine fragrance with color and ingredients that are good for the skin, and that are 100% alcohol free.

WWP Beauty brought Es•sence to the market in the form of three unique collections. Each collection has been designed to target a specific sector of the beauty industry, showcasing how brands in every space can play with color, packaging, and fragrance to further innovate their lines and offerings to their end consumers. WWP Beauty’s three collections are divided by a unique scent story and innovative packaging to showcase the company’s expansive capabilities in this new sector of the fragrance industry.

Visit the WWP Beauty website to learn more or contact us at hello@wwpbeauty.com