Markets & trends
While the growth of the European cosmetics and personal care industry was much slower in 2016 than in 2015, according to Cosmetics Europe’s figures, due in particular to a fall in the UK market, several market segments are driving sales. That is case of luxury lipsticks in France, and more generally of make-up in the UK. Beauty brands therefore have good reasons to look at consumers’ preferences about make-up shades.
In the USA, the overall colour cosmetics market is experiencing moderate growth, around two percent slower than last year. Nevertheless, skincare-inspired benefits are still in high demand among colour cosmetics users. In parallel, American consumers are also seduced by the mildness of an alternative anti-aging method: face yoga.
The successes of gelatinous formulas, vegan makeup, and beauty masks were also highlighted during the summer.
Packaging
In the absence of major exhibitions, few packaging innovations were presented during the summer, let’s note however the ambitions of Saverglass in the perfumery market or those of Mosaico in the cardboard business.
As far as decoration is concerned, RPC highlighted its lacquering and metallizing capabilities, while Quadpack, in the wake of the MakeUp in Paris tradeshow, showed the extent of possibilities offered by wood when ingeniously processed.
Companies
The life of the companies was marked by numerous acquisitions on the part of the ingredients suppliers, the sector continuing to consolidate.
Let’s also note the acquisition of BCM, a leading European designer and manufacturer of skincare and make-up formulations, by the Fareva group.
As for brands, let’s note L’Occitane’s decision to invest in the building of its first plant in Brazil for the production of the L’Occitane au Brésil lines and, regarding retailers, the acquisition of the Spanish beauty chain Perfumerias If by Douglas, which becomes the number one prestige beauty retailer in this market.
Enjoy the coming fall season!
