Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Douglas becomes the No. 1 perfumery chain in Spain after the acquisition of Perfumerias If

Douglas is strengthening its position in Southern Europe. After the acquisition of 223 stores from Grupo Bodybell in Spain, the beauty retailer has announced the signature of an agreement with Spanish retail group Eroski to take over a portfolio of up to 103 stores and the e-commerce platform of Perfumerias If.

With a strong footprint in Spain’s Northern area, Perfumerias If is one of the leading perfumery and cosmetics chains in the country.

Isabelle Parize, CEO of Douglas

Isabelle Parize, CEO of Douglas

This acquisition means yet another boost for our market position in this highly attractive region. By integrating the Perfumerias If stores, Douglas will clearly become the new No. 1 for beauty and cosmetics in Spain”, said Isabelle Parize, CEO of Douglas. “The store network of Perfumerias If in the economically strong Basque region is an ideal addition to our combined Douglas and Bodybell businesses with virtually no overlap to our existing portfolio. We are all looking forward to welcoming our new colleagues to Douglas.

This is already the third major acquisition by Douglas within only a few months. Besides the acquisition of Bodybell in Spain, Douglas most recently announced to take over the two leading perfumery chains Limoni and La Gardenia in Italy.

By this, Douglas consistently and successfully pursues its strategy to strengthen its international business to become the No. 1 or a strong No. 2 in every market it serves. After completion of the three transactions, Douglas will operate more than 2,400 perfumeries in 19 European countries, combined with a network of fast growing online shops,” stated the group in a release.

The financial details of the transaction have not been disclosed.

© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Paris: New record of innovations submitted

More than 80 products applied to be included in the IT Products selection featured at the MakeUp in Paris trade show, including 35 new formulas and 40 packaging or full service innovations. “Since the launch of the competition in 2015, the Selection Committee had never received so many products to evaluate! We warmly thank all the (...)

read more
job opportunities
Experts’ views
Genderless innovation based on neuroscience

John Jiménez
Genderless innovation based on neuroscience

The history of dance is rich in innovations, from the first creations of ballet master Jean-Georges Noverre, to the modern dance of Isadora Duncan, Martha Graham, Rudolph Nureyev or Pina Bausch until the modern interpretations of Britain’s Got Talent finalist Yanis Marshall. The famous peer-reviewed academic journal Science launched (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close