Virginie Courtin-Clarins, the company Deputy CEO, is to take a more central role within the French beauty company. The granddaughter of Clarins founder Jacques Courtin-Clarins is now heading the group’s entire CSR strategy.
A Certified B Corporation
In this new capacity, Mrs Courtin-Clarins will head up the beauty maker’s corporate social responsibility. Her mission is to expand and accelerate the brand’s ethical and sustainable commitments and practices, which includes a strategic plan to see Clarins become a Certified B Corporation within the next three years.
Virginie Courtin-Clarins has worked in various roles within the Clarins group; first, as Marketing Director for Mugler in 2013, before being promoted to General Manager, then as Clarins Group Director in 2018.
Less plastic packs, more organic ingredients
Multiple company CSR objectives are set for 2025. Carbon neutral since 2020, Clarins will further reduce its carbon footprint by 30%, and become 100% plastic neutral - ensuring that all containers and packaging are recyclable, with 50% created from recycled materials. For the group, this will mean putting into place new recycling and offset programs, together with a 30% reduction in plastic usage. All Clarins ingredients will be 100% sustainably sourced, with 100% traceability and reinforced fair-trade programs. Additionally, over 80% of the ingredients used in Clarins formulas will be certified organic. The brand’s sun care collection and rinse-off formulas will be 100% biodegradable within that same time frame.
The company is also deeply committed to cause partnerships with organizations like FEED that supply school meals to children through the World Food Program and No Kid Hungry, Pur Projet’s reforestation initiatives, and Plastic Odyssey’s oceanic waste cleanup campaign. Initiated by Virginie’s father, Christian Courtin-Clarins, these endeavors will continue under her helm.