Chinese luxury beauty and retail group Ushopal has led a new multi-million dollar round of financing of high-end Chinese fragrance brand, Documents. This investment represents Ushopal’s first equity investment in a Chinese domestic brand. The group already owns stakes in French niche fragrance brands Juliette Has A Gun and Roos & Roos, as well as in British skincare label Argentum, among others.
This move confirms Ushopal’s growing confidence in outstanding Chinese high-end beauty brands and the strategic role these brands are now poised to play in the company’s future investments.
“The investment in Documents marks Ushopal’s first venture into the domestic market, signifying our belief that China has produced brands capable of stepping onto the global stage,” said Lu Guo, founder and CEO of Ushopal.
Founded in 2021 by Zhaoran Meng, Documents quickly gained popularity among Gen Z and Millennial customers in China through a brand image, combining traditional Oriental culture with contemporary design aesthetics. Last May, Documents also received a Series A funding from several partners including L’Oréal-backed equity fund BOLD, Cathay Capital, Kering, and Pernod Ricard.
Documents intends to use the funds to strengthen the brand’s business operations, and supply chain management, and “evolve into a more visionary international brand.”