The brand launched in 2006 by Romano Ricci with the ambition to propose a disruptive approach to niche perfumery, focusing on women empowerment through beauty, is reorganizing its shareholding structure.

Two years after its initial investment, Cathay Capital is increasing its stake and Weinberg Capital Partners joins in. With their support, the brand aims to consolidate its presence in its key geographies, including the US, China and the Middle-East, as well as to further develop in Latin American and South East Asian perfume markets.

In the last four years, Juliette Has a Gun has experienced a tremendous growth with an average of 40% a year, tripling its turnover over the last two years to achieve EUR 120 million in retail sales value in 2022, leveraging on its partnerships with Sephora in the USA and uShopal in China, the brand is now present in more than 50 countries through a network of almost 2,500 points of sale.

For Romano Ricci, Founder of the brand, “Juliette Has a Gun gained significant audience over the last years, especially among young women who are now looking for more originality and a real quality experience to mark their singularity. Juliette Has a Gun’s clients identify themselves to our elegant, modern & feminist essence.”