Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Urban Outfitters says ’Ohii’ to the beauty industry

Fashion and lifestyle retailer Urban Outfitters is making a move on the cosmetics industry with the launch of an in-house beauty brand. Dubbed ‘Ohii’, the new skincare and make-up line is set to be available on September 10, 2018.

According to the Urban Outfitters website, the line comprises “thoughtful products developed to work well with others,” packaged simply in minimalist white containers with dashes of baby blue, yellow and pink. An Instagram account for the new line hints at an extensive beauty collection spanning hand cream, deodorant, cleanser and a face mask, as well as color cosmetics such as eyeshadows, lip colors, mascara and something intriguingly called a ‘Magic Hair Wand’.

Ohii Beauty Instagram 2018 (new beauty line from Urban Outfitters) - Photo: © Instagram / @ohiibeauty

Ohii Beauty Instagram 2018 (new beauty line from Urban Outfitters) - Photo: © Instagram / @ohiibeauty

Urban Outfitters is the latest of several fashion retailers to succumb to the call of the beauty industry, following in the footsteps of online giants Asos and Boohoo.com, which both launched their own cosmetics brands last year.

Ohii Beauty Instagram 2018 (new beauty line from Urban Outfitters) - Photo: © Instagram / @ohiibeauty

Ohii Beauty Instagram 2018 (new beauty line from Urban Outfitters) - Photo: © Instagram / @ohiibeauty

Earlier this summer, the clothing site Fashion Nova also announced to be working on an in-house beauty line, although an official launch date has yet to be publicly confirmed.

Premium Beauty News with AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork to hold its 9th edition on September 11-12, 2019

The only event dedicated exclusively to make-up and skincare formulation, production and packaging on the East Coast will take place at the Center415, on the 5th Avenue, at the heart of Manhattan, on 11 & 12 September, 2019. MakeUp in NewYork 2019 will host +110 exhibitors in formulation, packaging, full-service, accessories and (...)

read more
job opportunities
Experts’ views
Cannabis: The New Beauty Disruptor

Euromonitor
Cannabis: The New Beauty Disruptor

Cannabis is the latest ingredient disrupting every consumer industry and beauty and personal care is no exception. As regulation on the substance lightens, beauty products infused with CBD (cannabidiol) are on the rise. Hemp beauty and personal care products have been present on the market for decades, a notable example being the (...)

read more
Webinars
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
LuxePack Monaco 2017 - Show Report
30.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close