Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Asos to launch its own brand of makeup this september

The global fashion retailer Asos announced on Tuesday, September 5, the launch of its very first in-house makeup collection. It will include 46 products that will go on sale on www.asos.com starting in the week of September 18.

Simply christened “Asos Make-Up”, the online retailer’s first ever makeup collection clearly targets the 20-30 age group with vivid dazzling colors, glitter, sober pale-pink packaging decorated with eyes or lips, and - of course - easily affordable prices, in line with those charged for its ready-to-wear collection.

The Asos Makeup collection will be available for sale from the week of September 18. © Asos Beauty

The Asos Makeup collection will be available for sale from the week of September 18. © Asos Beauty

Starting in the week of September 18, fans of the brand and beauty addicts will be able to order the 46 products in the new collection, which is devised to enable everyone to try out different looks and play with textures and colours.

"At Asos, we want to empower 20-somethings to confidently be themselves, however they choose to do so. We believe your face and body are a canvas, an adventure in individual self-expression, an opportunity to experiment and play,” the company writes in a press release.

The Asos Makeup collection will initially include matte lipsticks, liquid lipsticks, eye shadows, eyeliners, a mascara, bronzers, highlighters, contouring sets and blushes. The first products to be launched will be available from the week of September 18. With regard to pricing, count on spending $8 for an eyeliner pencil, $11.50 for a lipstick, $13 for a blusher and $14.50 for highlighter.

Along with its own collection, Asos will continue to sell several other makeup brands on its site. These include such well-known names as Nars, Bourjois, Maybelline and encore Paul & Joe Beauté.

AFP/Relaxnews

© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork will spot latest Asian beauty trends

Florence Bernardin, general Manager of Information & Inspiration, Asian cosmetics markets specialist will highlight latest Asian make-up and beauty trends at the very next edition of Makeup in NewYork to be held on September 12 and 13, 2018. Through trends and products, Florence will show how innovation is dynamic from this part (...)

read more
job opportunities
Experts’ views
Full-Service: mini promotional packs are getting bigger

Candice Jacoud
Full-Service: mini promotional packs are getting bigger

There is a revolution going on in sampling and promotional & travel-size pack solutions. The current challenge is to meet brands’ clearly identified expectations as regards differentiation, ROI measurement of campaigns, and digitalization. Mini-sizes are such growth drivers that Aptar Beauty + Home is taking action with a (...)

read more
Webinars
E-shop - latest publications
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close