The U.S.-based fashion, beauty, home, and lifestyle brand founded by Rebecca Hessel Cohen in 2013 partnered with TNT Group to create the caps for its two latest fragrances, Secret Crush and Sweetheart.
Both creations reflect a romantic and contemporary aesthetic, in line with the creative vision of Rebecca Hessel Cohen and the romantic and floral identity of LoveShackFancy.
For both caps, TNT Group engineered multi-part assemblies with strict requirements to minimize gaps and ensure long-term durability.
For Secret Crush, a finalist at the Fragrance Foundation Awards, the cap features a vacuum-metallized finish for a shiny satin gold effect. The Sweetheart cap is spray-coated with glitter powder to create a sparkling finish.
“This achievement highlights the Group’s ability to combine aesthetic appeal with industrial expertise,” said TNT Group in a press release.
Since 2013, TNT Group has specialized in the design, development, and manufacturing of primary and secondary packaging made of metal – zamak; aluminum; brass; stainless steel - and other materials for the fragrance, makeup, and skincare industries. Their portfolio includes a diverse range of products, such as caps, shells, decorative plates, luxury boxes, and packaging with outstanding applicators.
