Designed as new mobile and traveling fashion accessories, the new Eaux de Parfum by fashion brand By far, offer fully customizable packaging at dedicated points of sale.
TNT Global Manufacturing has manufactured two sprayed aluminum shells and a zamac collar to adorn the refillable glass bottle of Daydream, By Far’s first fragrance collection. An embossed logo and a zamac collar pattern highlight the packaging.
Using POK inserts in the collar and the base were essential to ensure the integrity of this travelling accessory. The insert of the weighted cap shell is in PP.
For nice customization, the body shells and caps are available in six colors and the collar in two finishes. A stainless steel key allows the opening of the body shell to replace the bottle or for a new personalization. Customers can build their own Daydream Now at byfar.com, By Far L.A. flagship store, Selfridges, FWRD, Luisaviaroma and WOW concept.
The four elements are delivered separately for greater flexibility in packaging supply management. Reorders will also be entrusted to TNT Global Manufacturing.
VIP boxes and display
In addition, TNT Promo has created the VIP box and display that showcase the shells, caps and key rings, as well as the Duo boxes which house two shells of different colors and two refills.
This limited edition is a double-opening pink lacquered MDF box with a large interior mirror, the golden By Far signature and orange leather closing straps. The positioning of the products has been carefully studied in order to guarantee the balance of the box when the two panels are open at the top and at the front.
The inside of the top panel is equipped with several compartments, all of which have a hook and a belt dedicated to holding the various accessories. All the wedges of the lower part are removable to make this box reusable, infinitely.
The Duo boxes are made of cardboard wrapped with FCS paper and highlight the products, thanks to inner trays in contrasting orange and fuschia colors.