The Pochet Group has signed the “New Plastic Economy Global Commitment” of the Ellen McArthur Foundation. Through its Qualipac business unit, which focus on the transformation of plastics and metals, the French luxury packaging group wants to accelerate its transition to a circular economy in plastics.

Qualipac's L'Essentiel make-up refillable case (Photo : © Qualipac)

Qualipac’s L’Essentiel make-up refillable case (Photo : © Qualipac)

The Ellen McArthur Foundation today brings together more than 250 organizations with the goal of rethinking product consumption cycles in order to shift to a circular economy.

Within this framework, the Pochet Group has set itself a series of targets for 2025:

- To offer its customers alternative materials to certain plastics, especially to styrenic plastics or POM;
- To promote the reuse of secondary production packaging within its supply chain and with its customers;
- To develop, in agreement with its customers, eco-designed products allowing the recycling or reuse of the different plastic components;
- To incorporate 10% of recycled plastic into its products.

"Our ambition is to contribute to the transition of the Perfume and Luxury Beauty industry to more sustainable products, while meeting the aesthetic and functional requirements required by our customers and consumers," said Tristan Farabet, Chief Executive Officer of the Pochet Group.

Viktor & Rolf limited edition made of SEVA glass by Pochet du...

Viktor & Rolf limited edition made of SEVA glass by Pochet du Courval

This commitment is part of the "Excellence & Responsibility" initiative for sustainable growth initiated by the Pochet Group. The L’Essentiel make-up refillable case, made from recycled or biobased material, or the SEVA glass, which contains 10% of recycled material while maintaining the aesthetics features of high quality glass, are two examples of the company’s efforts to develop innovative products that reduce the environmental footprint of beauty packaging.