Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Packaging & design

Pochet wants luxury glass to go hand in hand with recycling

The Pochet Group, in partnership with L’Oréal, has produced a perfume bottle containing 10% of high quality recycled glass for Viktor & Rolf. The aim is to offer a level of brightness and transparency comparable to that of a traditional Courval Pochet bottle.

The idea behind SEVA, the new glass concept developed by the Pochet Group is to use post-consumer perfume bottles to give birth to new perfume bottles. SEVA stands for Solution Ecoresponsable, Vision d’Avenir, French for Ecoresponsible Future Vision and Solution.

Selected glass cullet

To produce a very high quality glass meeting the specifications of their customers while including recycled glass in the manufacturing process, Pochet du Courval - the Pochet Group glass-making arm - has set up a recycling scheme entirely dedicated to perfume glass bottles. As the scheme only recycles white glass perfume bottles, Pochet can introduce 10% of external cullet [1] into its manufacturing process. This proportion adds up to the internal cullet that Pochet du Courval already reintroduces within its usual manufacturing process.

Viktor & Rolf limited edition made of SEVA glass by Pochet du Courval

Viktor & Rolf limited edition made of SEVA glass by Pochet du Courval

Our aim with SEVA was to provide our customers with a solution to reduce the environmental footprint of the final product while maintaining the aesthetic appearance of our glass. This is why we have set up a closed-loop recycling scheme for high-end perfume bottle,” said Pierre Dehé, CSR Direct at Pochet. “This allows us to maintain a high-end quality of glass, while putting in place a virtuous cycle,” he added.

Viktor and Rolf bottles

The first bottles using the SEVA concept were co-developed in partnership with L’Oréal, for Viktor and Rolf, one of the group’s licensed perfume brands. Two bottles containing 10% of recycled glass exclusively derived from recycled high-end perfume bottles were produced for the Bonbon and Flowerbomb latest limited editions. This allowed Pochet du Courval to made a significant improvement in the environmental footprint of its glass while preserving the brilliance and transparency of the glass.

Vincent Gallon

Footnotes

[1] Crushed glass that is ready to be remelted. Internal cullet is composed of defective products detected and rejected by a quality control process during the industrial process of glass manufacturing. External cullet is the waste glass that is collected and/or reprocessed with the purpose of recycling.

Portfolio

  • Viktor & Rolf limited edition made of SEVA glass by Pochet du (...)
© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the program, (...)

read more
job opportunities
Experts’ views
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

Aïna Queiroz
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

It is pretty hard to escape from the first clear signs: the cosmetics industry is definitely, officially entering the emotional era! And it keeps searching for more rationality to substantiate arguments about ingredients, formulas, objective skin beauty and emotionality. Keen to offer multifunctional ingredients that can keep up with (...)

read more
Webinars
E-shop - latest publications
United Kingdom: Premium Beauty Market Report
1700.00 € excl. tax
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close