Creator of thedieline.com, an online platform, which is a reference for packaging design in the United States, Andrew Gibbs is convinced that design could change the world. According to him, “global companies are beginning to highlight the work of packaging designers, in particular for their ability to generate growth and to think a brand as a whole, in a holistic way.” Andrew Gibbs would like this event to be an opportunity for the youngest generation of designers in Europe to address a simple question: “What is the future of Packaging Design?”
After a first collaboration with the Emballage tradeshow in 2012 to showcase the winners of the Dieline Awards, Comexposium, the event organizer, has given carte blanche to Andrew Gibbs for selecting the speakers among industry leaders and spokespersons.
The conference begins on Sunday the 16th of November with a networking event in the presence of the guest of honour, Rebecca Costa, a US sociobiologist and author of the controversial book The Watchman’s Rattle,.
Several workshops and a roundtable will offer European designers and packaging developers an opportunity to better understand its role in brand strategy.
“Without having to cross the Atlantic we can share with the leading American designers and better understand their approach and vision of today’s and tomorrow’s packaging. I’m sure already that this event will have a fruitful impact on both our minds and our business,” said Fabrice Peltier, President of the INDP (French National Institute of Packaging Design), which supports the Dieline Summit together with the EPDA (European Association of packaging design).
The opportunity was seized by numerous design agencies (Bunt Design Russia, Dragon Rouge Germany, Hasan & Partners Finland, Bendito Design Brazil, .... ) and brands (Cartamundi, El Corte Ingles, L’Occitane, Eco Packaging, Nestlé, ...) from 15 different countries.
Best Pack, another vision on the future
The future will also be showcased at the Parc des Expositions Paris Nord Villepinte during the Emballage tradeshow. In partnership with the Strate College, a series of packaging designs developed by students of five international design schools (Germany, Spain, France, Italy, Turkey) and illustrating their vision of the future will be visible throughout the duration of the show from 17 to 20 November 2014.
See, among others, the foundation pack developed by the Strate College team, the soap flakes by the Politecnico di Milano or the Henna applicator by the Istanbul Technical University.