The 5th edition of the ESEPAC/ESP student challenge has been officially launched!

Organised on the initiative of Easyfairs Oriex, organiser of the ADF&PCD and PLD show, in partnership with ESEPAC (European School of Packaging) and ESP (Ecole Supérieure du Parfum), and supported by Marc Lechanoine, Global Senior Vice President Creative Design & Packaging Innovation at The Estée Lauder Companies, the theme of the 2021 competition is:

How to reinvent unique Luxurious and Sustainable Consumer Experiences for the uber luxe fragrance market?

As a reminder, last year, the challenge was held on the theme “How will we perfume ourselves tomorrow? and was sponsored by Coty.

The students of two schools will once again have to reveal their skills and build real projects based on a very precise brief, for which the organizers expect "radical to disruptive" ideas, offering a true "visit the future" expérience.

All the projects will be officially presented at the ADF&PCD and PLD trade show on 19 and 20 January 2022 at Paris Porte de Versailles on the schools’ stand, and the prototypes will be exhibited in a dedicated area of the show. The winning project will then be unveiled in front of the professionals.