French packaging and perfumery students reinvent fragrance testing (2/2)

Premium Beauty News

26 January 2021

French packaging and perfumery students reinvent fragrance testing (2/2)

The 4th edition of the “How will we perfume ourselves tomorrow?” competition organized by Easyfairs Oriex, organizer of the PCD trade fair, in partnership with ESEPAC (European School of Packaging) and ESP (École Supérieure du Parfum) was held on December 15.

For this year edition, under the sponsorship of Coty, five teams mixing students from ESEPAC and ESP have considered new solutions to facilitate in-store perfume testing and the distribution of samples while taking into account the current health context. The five teams presented all the technical aspects of their projects during a videoconference, thus allowing the jury [1] to assess the aesthetics, but also the functionality and the feasibility of the proposals.

“We were presented 5 innovative projects. The brief was fully respected and the solutions presented were of high quality. The highly detailed projects revealed very specific technical aspects, but also interesting marketing concepts,” underlines Vincent Delavenne, Vice-President Coty Luxury Packaging.

From January, the 5 projects will be progressively unveiled on the social networks of the ADF & PCD and PLD tradeshow. The winning project will be officially presented at the ADF & PCD and PLD Paris exhibition on June 22 and 23, 2021 during the PCD Innovation Awards ceremony. The 5 projects will also be visible on the joint ESEPAC & ESP stand during the Paris trade fair.

After having presented two first projects last week, we continue the preview with the three following candidates.

SAFE TOUCH

Built with sustainable materials, this honeycomb structure offers a new way of testing perfumes, as well as solid or liquid cosmetics. It allows to discover the packaging, try the product on a blotter or extend the experience by applying it to the skin.

OSMOBOX

This modular testing system for perfumes is made from materials that can be dissociated from each other and reused to minimize the impact on the environment. Scent diffusion is controlled by a contactless movement sensor. The various Osmobox elements can be combined endlessly to create a test structure adaptable to all perfumeries.

BEADSTHOVEN

The Beadsthoven project wants to reintroduce emotion into perfume testing, thanks to "perfume organs" filled with colored and biodegradable perfume beads. This is a complete staging of the point of sale.

The two other projects can be viewed here.

Footnotes

[1] Members of this year’s jury includiedthis year of Vincent Delavenne, VP Packaging Luxury, Coty, Sylvain Solinas, Senior R&D Manager Product Development Coty, Olivier Aron, Professor at ESP, Chantal Artignan, Director of the École Supérieure du Parfum, Adeline Dimier, Head of Education and EPN Network at ESEPAC, by Josh Brooks, Show Director, Christelle Anya, Community and Content Director AFD & PCD and PLD Paris and Vincent Gallon, Managing Editor at Premium Beauty News.