Pianist and musician Laurent Assoulen has put his hand to another form of composition, fragrance, with the Parfums de Nietzsche brand, and has won the collaboration of major players in the beauty and perfume packaging industry.
A jazz pianist and fragrance expert, Laurent Assoulen has studied the links between musical composition and that of fragrance since 208 and created a “perfumed concert” several years ago. Along these lines, he reflected on the links between fragrance and philosophy, the olfactory expression of our relationships with ourselves and our existence.
Two-in-one perfume
He recently created the Parfums de Nietsche brand and its first item, named “Surhomme”. A set of two unisex fragrances, in two distinct bottles housed in a stainless steel “N”. The two fragrances can be used at will, either together or separately, and stored either horizontally or vertically.
“Texen Beauty Partners acted as the patron of this project, collaborating with its peers including Aptar, Heinz Glas and Wauters,” explained the company in a statement.
The French supplier of beauty packaging was in charge of developing the “N”-shaped metallic holder that houses the two 25ml bottles: from design, technical studies and mock-ups to overseeing production in Asia.
A masterpiece in the form of a stainless steel “N”
The “N,” for “Nietzsche,” is made from stainless steel and polished by hand. It is laser-engraved with the “Parfums de Nietzsche Paris” logo.
“Through this project, Texen Beauty Partners demonstrates its expertise with metal and carves a place on the niche fragrance market,” said company in a statement.
