For the launch of Eclat Style, Oriflame’s first ever men’s fragrance, Texen’s two divisions have combined their resources to create an injected cap that is clad in synthetic leather.
To highlight the geometric shape of its bottle, Oriflame requested a leather-effect cladding that would communicate the elegance and sophistication of its new fragrance. Texen Mielec (formerly C+N), Texen Industries’ Polish factory, sought the help of Texen Beauty Partners and its sourcing experience in order to deliver on this brief.
Texen Mielec created a cap based on an injected zamak weight, over-moulded in PP, then metallized in shiny silver. For its part, Texen Beauty Partners - without impacting the project’s delivery time - selected a black PU with a granular texture that was cut into strips and pre-pasted with a 3M adhesive layer. The strips were then applied manually. This delicate step involves fixing each strip into place to the nearest millimetre and blocking it into place in a groove inside the cap. This process gives the component a particularly premium feel.
“This complex development, achieved in a particularly short timeframe, owes its success to the complementarity between Texen Industries’ industrial expertise, strong support from Oriflame’s teams as requested and the ecosystem of partner suppliers that Texen Beauty Partners has developed and enhanced through the years,” said the group in a statement.
Texen’s Polish factory is specialized in caps for fragrance bottles and cosmetic jars. It has a specific expertise when it comes to Surlyn-injected premium fragrance caps. The plant has an integrated metallization and varnishing production line and recently started a second UV metallization line in order to expand the site’s production capacity. “Its major projects for expansion in the mid-term include the development of standard and specific premium makeup products, especially compacts,” highlights Texen.