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Packaging & design

Texen: A range of packaging solutions for responsible make-up products

It’s a whole range of solutions for responsible make-up that Texen (PSB Industries) showcased at Luxe Pack Monaco. The new range is based on the 3R strategy: Reduce, Reuse, Recycle.

Texen’s new eco-designed R’Mascara boasts a 21% reduction in fossil resources and illustrates the “Reduce” strategy as well as the expertise of the Texen Lab and of the Texen Mayet factory. The Lab tests new materials, thus allowing the factory, whose technological expertise is recognized in the manufacture of mascaras, to scale up to the industrial stage when adopting materials sourced from post-consumer recycling (PCR). Thus, the cap and the mascara bottle are made in R-PET while the stem and the wiper are in PP-PCR. Supplied by Ponzini, the brush is based on polyamide fibres derived from castor oil.

The environmental impact of the R’Mascara, which is also based on the Recycle R, is subject of a life cycle analysis with the e-Dea software. This solution has been designed in the most universal dimension possible to suit the largest number of applications. Proposed with the widest range of brushes possible, it will be available from the 1st quarter of 2020, with samples availability in January. A version based on bio-sourced materials is currently being evaluated by Texen Lab.

Concerning lipsticks, Texen put on the “Reuse” strategy with a rechargeable slimstick. Made in ABS, its mechanism can be easily unlocked to replace the product. Presented in plastic in its standard version, it can be made of aluminium. The refill can also be supplied in plastic or aluminium and does not contain glue or lubricant.

The Reuse strategy was also used to create a standard 8 ml refillable pen for perfumes. Texen initially developed the pen for Mugler’s fragrances. The refilling cartridge slides easily into the pen. Thanks to the push button at the bottom of the cartridge, a single click is enough to dispense the right dose on the area to be perfumed. This pen may be suitable for other products than perfume and can receive different applicators depending on the formula (skincare, makeup ...).

Florence Albasini

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