Technature, a French CDMO specializing in customized skincare design, manufacturing, and packaging, and Wired Beauty, a startup developing an AI- and data-driven platform that integrates clinical trials with user testing, will unveil the results of their 18-month collaboration at VivaTech: a device that measures the effects of oxidative stress on the skin through in vitro, ex vivo, and in vivo testing. For cosmetic brands, the challenge is clear: deliver tangible proof of efficacy while keeping pace with ever-shorter development cycles driven by market demand.
Together, the two companies champion an approach where biological measurement becomes a central tool in product development. The device presented at VivaTech relies on technology capable of analyzing various biological indicators related to skin condition and its reaction to cosmetic treatments in just a few minutes. The result of nearly ten years of research, this solution combines proprietary sensors, electrochemistry, artificial intelligence, and biological analysis to produce usable data in real time.
A miniature dermatological laboratory
According to Technature, this technology enables measurements that previously required multiple instruments and separate protocols to be performed in minutes. The data generated can be leveraged at every stage of a product’s lifecycle — ingredient selection, formulation development, performance validation, and even personalized recommendations — helping to accelerate time-to-market while optimizing costs.
This development reflects a profound shift in the cosmetics industry. While formulation has historically been the main differentiator, the ability to rapidly generate, harness, and leverage reliable biological data is emerging as a key competitive advantage.
“The future of cosmetics will rely as much on data mastery as on formulation expertise. Brands are under pressure to innovate faster while providing more proof of efficacy. Thanks to this technology, we can obtain measurable results much earlier in development. Our goal is clear: develop faster, launch faster, and help brands commercialize products with objective efficacy more quickly,” explains Pierre Morvan, President of Technature.
Thus, Technature is positioning itself not only as an industrial partner responsible for product development and manufacturing, but also as a technology-driven player embedding artificial intelligence, biomarkers, and data science at the core of its R&D processes.
More novelties to be showcased at VivaTech
Technature will also take advantage of the event to unveil two innovations that reflect its vision of increasingly personalized, high-performance, and science-driven cosmetic products.
The first is a formula personalization solution based on custom-made pearls that encapsulate active ingredients, textures, colors, and sensory profiles. Named D.I.V.A.S. Pearls, it uses aqueous, oily, or emulsified pearls in varying sizes, in which active ingredients can be incorporated into the pearl and/or the surrounding serum — creating a unique cosmetic signature for each formulation.
The second is a targeted active-ingredient delivery technology applied to textiles, enabling a single mask to deliver different ingredients to specific areas of the face. According to Technature, this approach to skincare mapping – called M.A.P. System (Multi-zone Active Positioning) – allows for “a more precise response to the skin’s actual needs, which naturally vary from one area to another.”
