Popularized by several world-famous influencers, such as Kim Kardashian, contouring took a back seat to more natural makeup styles during the Covid-19 pandemic and its various periods of lockdown. But that hasn’t stopped it from racking up over 2 billion views on TikTok.

Its new spinoff, "tantouring," has a way to go to get to this level, but it has already generated almost 20 million views in just a few weeks. A figure that testifies to the popularity of this new makeup technique, which combines the two basic elements for success — it’s simple and effective.

Self-tanner, a key component

The method simply involves swapping usual contouring products for a self-tanner. The idea is to apply the product to the areas you wish to sculpt — the bridge of the nose, cheekbones, jawline or hairline — playing with light and shadow effects, as you would with classic contouring. But the result won’t be the same: not only will your complexion be slightly tanned, like after a tanning session on the beach, but it will also last for several days. In short, a kind of long-lasting makeup that guarantees a healthy glow both in the morning and at bedtime.

Beware, however, that the amount of self-tanning products applied to the skin, to avoid having to deal with an unattractive orange complexion. The requires some delicacy and vigilance.

Like ‘shower makeup’, the ‘espresso makeup’, or the ‘slept in smoky eye’ trend, ‘tantouring’ could be another sign of the come-back to more boldness in makeup.