Launched on social networks by Huda Kattan, ’shower makeup’ is all the rage on TikTok, with no less than 5 million views for the hashtag #showermakeup. The trend could signal the return of boldness in makeup.

A wet-look effect

Actually, it’s all about ditching the matte complexion – which has been popular for years – and adopting shiny skin, subtly rosy cheeks, and slightly puffy lips.

To achieve this bold look, which Huda Kattan says is just ’the sexiest,’ makeup addicts have to start with a glowy makeup base. The idea is to banish any mattifying product from this new beauty routine. The founder of the cosmetics brand Huda Beauty then mixes her foundation with a moisturizer for a light and fresh look, and focuses on concealer, which should be lighter than her skin tone, with an emphasis on the forehead and chin. Then comes contouring, with more product under the cheekbones and on the jawline to capture the effect of bathroom lighting and the famous warmth of the shower, all followed by a glossy highlighter to achieve a wet look.

All that’s left to do is apply mascara, lip liner, lip gloss and – an essential step – to give hair a matching wet look. And that’s it. Just be careful not to get caught up in the game and leave home in a bathrobe…