Frédéric Rivoire joins Japan-based flavors and fragrances perfumery house Takasago as European Fine Fragrance Leader.

Founder of fragrance strategy consulting firm Alfred Seven, Rivoire has more than thirty years of experience in the fragrance industry and has worked successively at Symrise, Firmenich, Givaudan, Drom and Argeville. He will have direct responsibility for the Europe Middle East Africa Fine Fragrance team, including perfumers, fragrance development, sales and marketing and will set Takasago’s strategic priorities for the Fine Fragrance division in the region.