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Sample subscriptions significantly influence makeup purchases, reports NPD
Samples are an efficient means to make consumers test new beauty products and influence their purchase decisions; all product categories...
Women pay more and more attention to their eyebrows
In Europe and in the USA, women consumers are increasingly concerned by the brows, which are now a firm part of the beauty ritual, as it...
Beiersdorf’s Eucerin targets sensitive skins with Symrise actives
Up to 70 per cent of women describe their skin as very sensitive, according to German cosmetics maker Beiersdorf (Nivea, Eucerin,...
“The natural cosmetics market needs strong brands”, Elfriede Dambacher
Natural and organic cosmetics have had ample growth rates for years and are distributed through all retail channels. But where are these...
Russia: sales of cosmetics keep on fast-growth path
While increasingly mature, the Russian perfumery and cosmetics market continues to record impressive growth figures, in particular when...
Customization of perfume bottles, a trend of the times
What was yesterday the privilege of few persons is becoming an affordable pleasure. Today, more and more brands of perfumes are offering...
For Iran’s women, makeup speaks volumes
With a female population of more than 38 million, Iran is the second-largest cosmetics market in the Middle East in terms of revenue,...
Beauty according to Millennials
This is the next generation to focus on, at the heart of tomorrow’s target for the beauty industry. The 18-25 years old, usually referred...
“We have to carefully watch the competitiveness of the European cosmetics industry”, Bertil Heerink,...
Cosmetics Europe, the trade association representing the interests of the cosmetics industry in Europe, held its General Assembly on...
Rise in exports helps European cosmetics sales to remain stable
Recent figures released by Cosmetics Europe show that exports of personal care products from the European Union are on the rise for 2013,...
