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What are the assets of skincare brands in France and the USA?
Promise Consulting Inc. has continued its investigations on brand value and desirability applying its matrix to the prestige skincare...
Sensai to launch first fragrance ever
Since three years, Kanebo has undertaken a full revamping of its Sensai international brand, with the aim to transform it into an...
Beauty devices still have room for growth in the U.S. but face many challenges, says Mintel
The U.S. skincare device market is primed for growth, as women are motivated by convenience and the promise of professional results. Deep...
“Customers in the Middle East are demanding, very connected, always seeking novelty”, Antoine Joujou,...
The Chalhoub Group was founded in 1955 in Damas, Syria, by Michel Chalhoub and his wife Widad. It is now the luxury product distribution...
“We must determine the type of customer experience needed in the digital world”, William Koeberlé
William G. Koeberlé, who was confirmed President of the French Federation of Selective Perfumery (FFPS) last March 12, and is the brand...
Distribution is key to the success of green brands
Green brands need to focus on distribution if they are to widen appeal of sustainable products. Organic Monitor research finds the most...
Flair, a creation studio in the service of artistic perfumery
Boldness, talent, and of course, flair… Amélie Bourgeois had them all when she founded her perfume creation studio in 2012, which she...
“We are returning to Marionnaud’s roots,” Eileen Yeo
Since her nomination as head of Marionnaud France in April 2014, Eileen Yeo has launched several projects to transform the French beauty...
“Any lever is possible on the perfume market”, Alexandrine Demachy, Fragrance Resources France
Cut off from major perfume composition groups, Fragrance Resources is carving out a place for itself on the French market. This family...
In the digital era, sample remains the most effective enrolment driver
On April 2, vente-privee.com presented the results of a study on the behaviour and brand loyalty of prestige beauty buyers. According to...
