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The Pochet Group is massively investing in Brazil
As a partner of the main cosmetics brands in Brazil, Pochet do Brasil intends to boost their growth on the Brazilian territory with three...
A Messenger chatbot well-versed with perfumes
The chatbot Sommelier du Parfum offers a fun and instant assistance to facilitate the choice of a perfume, for yourself or as a gift. A...
Middle East: Luxury in the age of digitalisation
Younger, more educated and more connected, the new generation of consumers from in the Gulf Cooperation Council (GCC) is shaking up the...
“Digital technologies are about to transform sampling campaigns,” Xavier de Jarnac, Arcade Beauty
Bridges between the online and offline worlds, connected samples, connected distributors, data… Sampling campaigns are taking advantage...
Millennial beauty consumers embrace ’the natural look,’ finds Mintel
Today’s American women are embracing their natural beauty. According to new research from Mintel, ‘going natural’ is resonating with...
Pochet du Courval: A historic glasswork in rapid transformation
Historical cradle of the Pochet Group, originating from the Verreries du Courval founded in 1623, the Pochet du Courval factory, located...
Birchbox bases its growth strategy on data
Birchbox, the global beauty box leader, wants to become a key player in e-commerce through a deep knowledge of consumer needs and an...
"Virtual makeup is also a tool for detecting emerging trends," Sylvain Delteil, Perfect Corp.
YouCam, the applications suite developed by Taiwan’s Perfect Corp, is continuing its global development and is multiplying partnerships...
France: Perfumes and cosmetics exports pass the 12 billion euro mark
While it has to cope with a difficult domestic market, the French perfume and cosmetics industry continues to be driven by exports. In...
Kiko Milano celebrates 20 years and adds Brazil to its global expansion strategy
In the year Kiko Milano celebrates its 20th anniversary, the Italian makeup chain finally landed in Brazil, with the opening of two...
