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Birchbox bases its growth strategy on data
Birchbox, the global beauty box leader, wants to become a key player in e-commerce through a deep knowledge of consumer needs and an...
"Virtual makeup is also a tool for detecting emerging trends," Sylvain Delteil, Perfect Corp.
YouCam, the applications suite developed by Taiwan’s Perfect Corp, is continuing its global development and is multiplying partnerships...
France: Perfumes and cosmetics exports pass the 12 billion euro mark
While it has to cope with a difficult domestic market, the French perfume and cosmetics industry continues to be driven by exports. In...
Kiko Milano celebrates 20 years and adds Brazil to its global expansion strategy
In the year Kiko Milano celebrates its 20th anniversary, the Italian makeup chain finally landed in Brazil, with the opening of two...
Sustainability, Brexit and Artificial Intelligence to head up the debate at in-cosmetics Global 2017
As beauty sales in the UK are expected to hit the £4bn mark for the first time, the stage is set for in-cosmetics Global as it returns to...
Social networks: Chinese KOLs have become crucial for cosmetics brands
Is working with influencers on social media a good solution to gain market share in China? “In China, KOL (Key Opinion Leaders) marketing...
Solid soap trendy again
In 2017, soap is both successful and reassuring. Here is, in substance, what traditional soap brands have found out, as their sales and...
Chanel launches the first cream with camellia micro-droplets
With the creation of Hydra Beauty Micro Crème, the first cream based on camellia micro-droplets, Chanel Research has taken a new step in...
YouCam Apps strengthen their positions in the digital beauty revolution
With 400 million downloads worldwide and a partnership with Watsons’ flagship store in Shanghai, YouCam augmented reality makeup apps...
“Active Beauty” emerges as a key trend for 2017 and beyond
“Active Beauty” is emerging as one of the key trends set to impact the global beauty and personal care industry in 2017 and beyond,...
