Symrise continues to strengthen its strategic foothold in the Middle Eastern fragrance market. On October 30, 2023, in conjunction with the Beautyworld Middle East trade show, the company officially opened its new creative centre dedicated to fine fragrance in the heart of Dubai, United Arab Emirates. Dubbed Jardin Arabia, the new facility is located in the innovative area of Dubai Internet City near the Palm neighbourhood.
At the grand opening, Symrise’s Fine Fragrance Perfumers Théo Belmas, Margherita Carini, Senior Perfumer Philippine Courtière, Master Perfumer Loc Dong, President Global Fine Fragrance Julianne Pruett, Deputy President Global Fragrance Ricardo Omori, President Global Fragrance Eder Ramos, and other team members, greeted clients, content creators, and media.
The space boasts an atrium with a contemporary design as well as dedicated areas for creative arts, olfactory culture, and exclusive events, ranging from fragrance masterclasses, perfumer interactions, and trend discussions that together will facilitate learning, networking, and knowledge-sharing.
“Jardin Arabia demonstrates our strong commitment to continue to drive our business and support our partners in the region. As Symrise expends its capacity with this new full-service facility, we are showcasing our innovative and challenger mindset,” highlighted Ricardo Omori, Deputy President Global Fragrance at Symrise.
Two new de Laire bases
To celebrate its opening, Symrise attendees embarked on an olfactive journey through heritage and legacy, discovering two new de Laire bases, Oud Onyx DL and Mineral Patchouli DL.
Created by Alienor Massenet and Margherita Carini, Oud Onyx DL is an interpretation of oud that pays tribute to the GCC region’s enduring affection for the legendary wood. The Oud Onyx de Laire base unleashes a modern take on the most iconic ingredient from the Middle East, thanks to two Symrise captive ingredients Ambrostar and Flowerpool.
For its part, Patchouli Minéral DL rides the new trend for fresh and impactful fragrances. Symrise fine fragrance perfumers Théo Belmas and Loc Dong have designed the new base from a textured and velvety Patchouli sourced in Madagascar together with Sympep and Ambrostar.