Health is going to be the key driver for the coming years, for both scalp and hair. Moreover, in the different regions of the world (EMEA, APAC, Americas), natural [2] is also a fundamental word for consumers.
Roquette Beauté is on this hair care journey, unveiling 100% plant-based ingredients on new hair care benefits.
At Roquette, we unleash the power of nature to bring you innovative and versatile ingredients 100% plant-based to meet the needs of consumers! Likewise, as we know that consumers’ expectations are high in hair care, we provide ingredients with proven benefits.
– Beauté by Roquette® ST 720, hydroxypropyl starch, is a 100% plant-based ingredient with proven benefits for hair care and protection.
– Beauté by Roquette® ST 720 allows the hair to resist humidity and to keep the length and interval of each curl to provide beautiful curly hair in all situations.
– For hair styling, Beauté by Roquette® ST 720 is the perfect addition to your next natural hair styling formulation. It holds hairstyle for a long time while keeping the beauty of the hair and avoiding the cardboard effect.
– In addition, Beauté by Roquette® ST 720 is a hair protector. As consumers, we dry, style, and/or straighten our hair every day. As brands, we need to provide protection. Beauté by Roquette® ST 720 protects the cuticle and cortex region from heat application on the hair (e.g., 95°C for 20 minutes.
The hair care market is evolving and promoting scalp care benefits. Blurring the line with skincare is necessary - and it drives the market in Asia. Anti-dandruff innovations need a bigger focus and it is a category that can expend.
In China, 90+% of haircare product users agree that scalp care can improve their hair health or that hair care is as important as skin care. Overall, in the 12 months up to February 2021, some 32% of haircare, hair styling and hair colorant product innovations featured the word “scalp” on-pack – an increase to the 24% five years prior. [3] Moreover, aligning with the scalp care trend, more brands are stating that the scalp is an extension of facial skin.
What is the right example for both hair and scalp efficiency blurring the line with skin care? Beauté by Roquette® CD 100 is a natural sebum absorber, as efficient as kaolin and more effective than talc, and is an ultrafine cyclodextrin powder with very high sebum absorption. Scalp-safe and 100% plant-based, it has a selective absorption capacity that favors sebum over water so that high-performance dry shampoos won’t dehydrate skin or hair.
When we talk about scalp care, one annoying condition is dandruff. If you are looking for anti-dandruff innovations or simply for Zinc pyrithione alternatives, we have two 100% plant-based solutions, both providing anti-dandruff benefits and being safe for the scalp. Everything that your consumers would want!
Beauté by Roquette® SA 130 bio-succinic acid and Beauté by Roquette® PO 500 plant-based isosorbide are growth inhibitors of Malassezia furfur at pH=5. They can be used on scalp conditions to either reduce the excess of sebum or soothe scalp sensitivity by providing moisturizing properties.
For fully protected formulations with optimum consumer appeal and a complete switch to natural solutions, try Beauté by Roquette® LS 007! This 100% plant-based preservative booster lets you reduce listed ingredient levels while providing excellent protection against bacteria, yeast, and molds. Effective from pH 4 to 6, our patent-pending composition is also easy to use and water-soluble.
Rich with plant-based expertise and know-how, Roquette Beauté offer high quality, versatile ingredients and multifunctional solutions providing at once high performance and an amazing sensorial experience.
If you are interested to discover more of Roquette Beauté expertise in hair care, join our free webinar on July 8, 2021, at 3 p.m. CET, or do not hesitate to contact us at beaute@roquette.com !
