Superga Beauty, de Bachmakoff and Wake have joined their forces into a new structure dubbed Drim Tim, with aim to merge creativity and manufacturing. Launched at the latest Luxe Pack Monaco trade show, the structure will be dedicated to support brands in the creation of made in France cosmetic and perfume ranges.
A family group specialising in the manufacture of perfumes and cosmetics, packaging, full service and co-packing, Superga Beauty operates six industrial sites and an integrated prototype workshop in France. By partnering with the design agency de Baschmakoff and the communication agency Wake, the French company is adding renown creative know-how to its industrial expertise.
Bespoke brand manufacturing
“Drim Tim brings together a group of specialists, each of whom are genuine references in their field and have developed common working habits over the years,” said Superga Beauty in a statement.
This offer aims to deploy a comprehensive ecosystem including branding, supply chain and communication, based on a process that analyses the development phases of a brand, and enables to visualize in a snapshot all the operations to be carried out.
With minimum order quantities of 5,000 pieces and a single entry point, with a dedicated team in each sector, Drim Tim wants to meet the needs of a wide array of brands.
One of Drim Tim’s first achievements is the repositioning of the Plisson 1808 brand and the creation of their skin care range. The launch of a first fragrance for a fashion brand is also expected to be announced next month.
Commitment to sustainability
The founders of the new structure have pledged to place eco-responsibility at the heart of the Drim Tim’s approach, thanks to the so-called Eco Tim unit, which is in charge of finding sustainable solutions to improve the ecological performance of the products they create.