Plisson teamed up with Superga Beauty in order to develop its new skincare line for men. The French luxury house, which was founded in Paris in 1808, is the oldest shaving brush manufacturer in the world. This unique know-how has been passed down from one generation to the next, and is still alive in the company’s French workshops.
Superga Beauty’s Turnkey team answered the request from the Plisson brand by offering a tailor-made solution from A to Z: conception & design, formulation & regulations, packaging sourcing, industrialisation & production, packaging & delivery.
The new range has been manufactured in France at Superga Beauty’s GMP-certified site in Montataire (Beauty Packaging Services 60). Using natural ingredients, the products were developed with exclusive fragrances to meet the sensory expectations of the high-end target group.
"The complexity of the project was to combine clean beauty and sensoriality, without compromising on effectiveness. A successful gamble with 95% of ingredients being of natural origin, modern textures and proven effectiveness," explains Gaël Boutry, who directed the development of the line.
In terms of design, Superga Beauty worked on a practical 125ml twist capsule bottle. Selected for its aesthetics and ease of use, the twist bottle has an elegant look with no detachable parts. An aluminium cap tops the 1/8 turn closure system.