For several months now, Superga Beauty teams have been working on eco-design with a view to reducing carbon emissions.
"After launching a plastic-free collection, we want to provide our customers with a complete carbon-free offer, including environmental and social value creation,” said Leslie Bréau Meniger, President of Superga Beauty.
To that end, the company wanted to rely on a method that is 100% transparent and controlled.
In 2020, Superga Beauty first intensified its CSR approach via GOGREEN, an eco-design tool dedicated to the promotion and gift business. Created for Superga Beauty by the Quantis group, an expert in environmental strategy, this tool makes it possible to evaluate the carbon impact and water consumption of each product manufacturing campaign (kit, bag, accessory), throughout its entire life cycle. Superga thus listed more than 200 materials, as well as 40 transformation processes and 20 decoration processes.
A zero carbon collection
To support their customers in their transition to a low-carbon society, Superga Beauty has unveiled a zero-carbon bag collection based on cellulose fibre.
The collection was designed to reduce product carbon footprints as much as possible, focusing on: the material (cellulose appeared as the least energy consuming), the decoration (no zippers, no metal, simple lamination, and water-based printing), packaging (no individual polybags, replaced by glassine paper), the shipping, and the end of life (handles are easily separable to facilitate the recycling of materials).
Despite these efforts, any production process results in even minimal carbon missions. In order to reach a zero carbon footprint, a balance has to be made with a reduction of the same volume of greenhouse gases. This is the principle of compensation.
The reliability of the measurement of the carbon footprint is therefore a key issue. “We rely on a method that is 100% transparent and controlled," emphasized Leslie Bréau Meniger.
According to Superga Beauty, the new exclusive collection offers a 35% reduction in carbon impact, as part of the project the company is offsetting the remaing carbon emissions by participating in a project proposed by ClimateSeed : the production of electricity from renewable energy sources in Bangladesh.