Strand High Tech Color Cosmetics, the Makeup division of MS BEAUTiLAB, has created a vegan formula using a natural emulsifier (jojoba/rice/candelilla) and vegetable waxes, as an alternative to beeswax. With 99.7% ingredients from natural origin, IncrediGreen Lashes complies with the Cosmos Natural standard.
“Its nourishing jojoba oil and pure pigments (10%) emphasize natural lash definition while adding length and intensity,” says Strand. IncrediGreen Lashes is enhanced by its green packaging, in partnership with Geka .
Claims (Panel of 12 people)
Regulation and tests
Incredigreen Lashes mascara takes part of a whole range ‘’Thoughtful & Respectful beauty’’ that includes :
As, born from the merger between Strand Cosmetics Europe and Marvinpac, Strand High Tech Color Cosmetics has completely redesigned its organization to provide creative and effective global solutions to French and international brands.
“The strength of Strand High Tech Color Cosmetics is to be a Business Unit embodied by a team of experts dedicated to innovation and make-up performance. From trend analysis to color expertise, everything is done to make our clients’ projects a reality. Our customers will benefit from more agility, responsiveness, relevance and performance,” says Denis Richard Orliange, Business Unit Director.