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Strand designs the first Cosmos Natural (99,7%), vegan and clean mascara

Strand High Tech Color Cosmetics, the Makeup division of MS BEAUTiLAB, has created a vegan formula using a natural emulsifier (jojoba/rice/candelilla) and vegetable waxes, as an alternative to beeswax. With 99.7% ingredients from natural origin, IncrediGreen Lashes complies with the Cosmos Natural standard.

legende en anglais

legende en anglais

Its nourishing jojoba oil and pure pigments (10%) emphasize natural lash definition while adding length and intensity,” says Strand. IncrediGreen Lashes is enhanced by its green packaging, in partnership with Geka [1].

Claims (Panel of 12 people)

- Easy application: 83,3%

- Long lasting: 75%

- High definition: 91,7%

- No packet effect : 91,7%

- Easy demakeup: 100%

Regulation and tests
Europe / Asean / China /Coréa/ USA
Stability /Compatibility / CT / Tolerance

Incredigreen Lashes mascara takes part of a whole range ‘’Thoughtful & Respectful beauty’’ that includes :

- IncrediGreen Lips

- IncrediGreen Blush

- IncrediGreen Terracotta

- IncrediGreen Pressed powder

- IncrediGreen Loose Powder

- IncrediGreen LL (long-lasting) Foundation

- IncrediGreen EyeShadow

As, born from the merger between Strand Cosmetics Europe and Marvinpac, Strand High Tech Color Cosmetics has completely redesigned its organization to provide creative and effective global solutions to French and international brands.

The strength of Strand High Tech Color Cosmetics is to be a Business Unit embodied by a team of experts dedicated to innovation and make-up performance. From trend analysis to color expertise, everything is done to make our clients’ projects a reality. Our customers will benefit from more agility, responsiveness, relevance and performance,” says Denis Richard Orliange, Business Unit Director.

Footnotes

[1Geka’s vertTENTATION mascara packaging features 100% food grade PCR-PET bottles, 100% PCR-PP caps and bio-based fibres from Geka’s greenLINE fibre, that is consisting of 100% renewable raw materials derived from the castor oil plant. The wiper is made of LLDPE with 84 % bio-based content derived from sugar cane. In addition, it partially consists of recycled PIR-LDPE material from Geka’s internal production.

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