Stéphane Bérubé has been appointed as President and Chief Executive Officer of the L’Oréal Group’s Canadian subsidiary. Mr. Bérubé is the first Canadian national to lead the organization in Canada.
He succeeds An Verhulst-Santos, who, after an outstanding five-year mandate in Montreal, is appointed non-executive Chairwoman of L’Oréal Brazil.
Stéphane Bérubé has built a career of more than twenty years within the L’Oréal Group, both in Canada and internationally. Having started in 2002 as Brand Director for Maybelline New York Canada, he subsequently held key strategic positions, notably as General Manager of L’Oréal Paris in Canada, before being appointed Chief Marketing Officer (CMO) of the Canadian subsidiary in 2014. After a successful tenure as CMO for Western Europe, he returned to Canada in 2019 to lead the Consumer Products Division.
“Under his leadership, the division achieved outstanding sales growth of nearly 50%, while rapidly accelerating e-commerce and data-driven innovation. His deep understanding of the Canadian market, combined with his international expertise, make him the natural choice to lead L’Oréal Canada into its next era of omni-channel excellence,” said the company in a release.
To ensure a seamless transition of responsibilities, An Verhulst-Santos and Stéphane Bérubé worked through a handover period from April to June 2026. Mr. Bérubé will officially assume his duties as President and Chief Executive Officer on June 1, 2026.
This leadership transition also marks the return of Stéphanie Binette to Canada, where she succeeds Mr. Bérubé as head of the Consumer Products Division following a successful career in the United States.
Established in 1958, the Canadian subsidiary of the L’Oréal Group includes a head office, a plant, and a distribution center in Montreal, a sales office in Toronto, subsidiaries ModiFace and SalonCentric, and employs more than 2,000 people of over 80 different nationalities.
