SalonCentric Canada, a subsidiary of L’Oréal, has acquired all assets in Canada of Alternative Beauty Services Ltd, a full-service, privately-owned distributor headquartered in Ontario.
This will expand L’Oréal’s professional salon distribution operation into the Ontario province of Canada. Alternative Beauty Services has 8 professional-only stores, 18 sales representatives, 50 employees at the corporate headquarters and in support functions, and is one of the leading professional products distributors in Ontario.
"L’Oréal Canada’s Professional Products Division has always been committed to serving the 100,000 stylists across the country in the best way possible," said An Verhulst-Santos, President and CEO of L’Oréal Canada. "Today, as the industry transforms thanks to digitalization, e-commerce, and the rise of independent stylists, we need to adjust our model too. The arrival of SalonCentric in Canada will allow us to meet the evolving needs of all stylists and salons to become the industry’s ultimate destination for the best products and services."
Alternative Beauty Services was founded in May of 2004 by Marinaccio, with Sean Coyle joining the team in August of 2004. They both have more than 30 years of experience in the professional beauty industry and succeeded in building a philosophy of exceptional customer service and education. It is upon this foundation, combined with the quality products, education, digital and business-building support SalonCentric brings to this partnership, that will ensure Canadian stylists and salons have the support and tools they need to grow their business in an ever-evolving market.