Following a successful partnership with LVMH which began in 2019, Stella McCartney has collaborated with the LVMH Beauty division to develop her new skincare line, STELLA by Stella McCartney.
Conscious luxury skincare line
After pioneering the conscious luxury fashion industry, Stella’s ambition is to offer an alternative to luxury skincare. Dubbed “Alter-Care™”, the concept is based on “an approach that supports caring for ourselves and Mother Earth in perfect harmony” with the aim to combine nature, efficiency, and responsibility.
If the idea, in itself, is not wildly innovative, its credibility rests on the personality of the designer, who is well known for her vegan and cruelty-free activism.
“I am delighted that Stella McCartney, after pioneering a sustainable and responsible luxury fashion, is now partnering with LVMH, committed to change the codes of cosmetics, the packaging and the ingredients. The launch of STELLA by Stella McCartney perfectly resonates with the Group’s longstanding commitment toward sustainability and we are proud to support it,” said Antoine Arnault, Image & Environment, LVMH.
“We set out with an idea, and because we didn’t want to compromise – on outstanding results, the origin of our ingredients, and, of course, ensuring we minimised our impact on Mother Earth – we kept on trying. We worked hard for almost three years with LVMH constantly evolving and aiming for what I felt was possible: rooted in nature, truly effective and responsible skincare,” added the designer.
Minimalism
Based on Stella McCartney’s personal philosophy of using ‘only what you need’, the range consists of three essential products: Reset Cleanser, Alter-Care Serum and Restore Cream.
Offering “impressive clinically-proven results”, in the words of LVMH, the new range has been formulated and challenged to minimise its footprint at each stage of the product lifecycle: from the ingredients to the packaging, to operations all the way through to consumer usage. All product formulas are made with at least 99% natural-origin ingredients, and each is available in a unique eco-conscious refill.
The line has a uniquely beautiful scent, ‘High Cliff’, created in collaboration with renowned perfumer Francis Kurkdjian, Founder and Artistic Director of Maison Francis Kurkdjian and Perfume Creation Director of Parfums Christian Dior.
All the products will be available on www.stellamccartneybeauty.com and through a selection of UK retailers and boutiques including: the Stella McCartney UK flagship store on Old Bond Street from early September and Space NK from mid-September.
Stella McCartney has chosen to support the conservation NGO Wetlands International, committing to donate 1% of the net sales of STELLA skincare.
